Sweet! Candy Company

Sweet! is a candy store on the Gatlinburg Parkway, stocked floor to ceiling with bulk candy from every decade, plus fresh fudge, flavored popcorn, and specialty sodas. It's bright, colorful, and a little over the top, and it's a fun stop for kids and grown-ups who remember the candy of their childhood.

What's inside

Bulk candy

The main event: thousands of candies to mix and match, including gummies, sours, chocolates, hard candies, and retro classics from decades past.

Fudge

Fresh fudge in rotating flavors, made in the store.

Popcorn

A popcorn bar with more than a dozen sweet and savory flavors.

Specialty sodas

Bottled sodas in unusual flavors, including Japanese and craft sodas, plus build-your-own "dirty soda" drinks.

Novelty and imported candy

Insect candy, oversized treats, and hard-to-find imports. It's where groups tend to linger.

Hours and location

Sweet! is on the Parkway in downtown Gatlinburg, an easy walk from most of the strip. It's open daily, usually into the evening, with later hours on weekends. Check sweetcandycompany.com for current hours and other locations.

Tips for your visit

Take your time — there's a lot to see, and the best finds are easy to miss if you rush.

Try the popcorn — it's the thing people mention afterward.

Grab a soda for the road — the unusual flavors make fun souvenirs, too.

Set a budget for the kids — bulk candy adds up fast.

More sweets in Gatlinburg

Make it a candy crawl. Watch taffy being pulled at Ole Smoky Candy Kitchen nearby, try the handmade candy at Aunt Mahalia's Candies, pick up fudge at Fudge Shoppe of the Smokies, or get ice cream at Kilwins. See all of our Gatlinburg candy shops.

Nearby

Sweet! sits in the middle of the Parkway. Cross the SkyBridge at the Gatlinburg SkyLift Park, play games at Fannie Farkle's, or ride the gondola to Anakeesta. See all things to do in Gatlinburg.

Frequently asked questions

Where is Sweet! in Gatlinburg?

On the Parkway in downtown Gatlinburg. Check sweetcandycompany.com for the exact address and hours.

What kind of candy do they carry?

Thousands of bulk candies, including retro classics, sours, gummies, chocolates, novelty candy, and imports, plus fudge, popcorn, and sodas.

Do they make their own fudge?

Yes. Fudge is made in the store in rotating flavors.

Is Sweet! locally owned?

Yes. Sweet! is a locally owned candy store.

Is Sweet! the same as Ole Smoky Candy Kitchen?

No. Ole Smoky Candy Kitchen makes taffy and candy in its own kitchen, while Sweet! is a bulk candy store with a huge variety from many brands. Many visitors stop at both.