Ole Smoky Moonshine — The Holler

The Holler is Ole Smoky Moonshine's original distillery, open on the Gatlinburg Parkway since 2010. It's a working distillery, with copper stills making the same moonshine and whiskey you taste at the bar. Live bluegrass plays through the week, entry is free, and tastings run daily with no reservation needed.

What to expect at The Holler

The Holler is a working moonshine distillery that welcomes visitors. You'll see copper stills on display and in operation, and the spirits on the tasting bar are made right there. Live bluegrass bands play through the week, and there's no gate, no ticket, and no minimum spend. Leashed dogs are welcome inside, too.

Moonshine tastings

Tastings run every day, and no reservation is needed. Choose a regular tasting, with moonshine and whiskey samples and a coupon toward an in-store purchase, or a premium tasting, which adds samples from the premium whiskey collection. Flavors rotate, and tastings carry a small fee. You must be 21 or older with a valid ID to taste. Check olesmoky.com for current options.

Guided distillery tours

For a closer look, book a guided tour that takes you behind the stills at Ole Smoky's original distillery, followed by an extended tasting of its moonshine and whiskey. Tours require a reservation and can fill up, so book ahead at olesmoky.com. Guests must be 13 or older to join and 21 or older to taste.

The moonshine

The lineup runs from high-proof White Lightnin' to Moonshine Cherries, fruit-forward flavors, and seasonal releases, plus Ole Smoky Whiskey. The shop at The Holler carries the full range along with apparel, drinkware, and gifts. You can also order online and have bottles shipped to eligible states from olesmoky.com.

The other Ole Smoky locations

The Barrelhouse — Gatlinburg

Ole Smoky's whiskey distillery at 650 Parkway, a short walk down the Parkway, with walk-in whiskey tastings.

The Barn — Pigeon Forge

Ole Smoky's Pigeon Forge location at The Island, with moonshine tastings, cocktails, and live music, an easy stop if you're staying in Pigeon Forge.

All three are part of Ole Smoky's official scavenger hunt. See olesmoky.com for how it works.

Hours and location

The Holler is at 903 Parkway in downtown Gatlinburg and is open daily from morning until late evening. Tastings are walk-in, and guided tours require a reservation. Check olesmoky.com for current hours and events. See our tips for parking in downtown Gatlinburg, or ride the Gatlinburg Trolley.

Tips for your visit

Walk right in — no reservation is needed for tastings.

Book the tour ahead — it goes deeper than the walk-in tasting, and it fills up.

Try the premium tasting — it shows more of the range for a small step up.

Pair it with The Barrelhouse — taste moonshine here and whiskey a few blocks away.

Bring the dog — leashed dogs are welcome. See our pet-friendly cabins.

More tastings in Gatlinburg

Make it a tasting day. Visit the other Gatlinburg distilleries, sample wine at Bootlegger's Homemade Wine and the other Gatlinburg wineries, try hard cider at Tennessee Cider Company, or grab a beer at Gatlinburg Brewing Company. End the night at Alibi Speakeasy.

Nearby

The Holler sits in the middle of downtown, close to the Hollywood Star Cars Museum, Ripley's Haunted Adventure, and the gondola to Anakeesta. See all things to do in Gatlinburg.

Frequently asked questions

Where is Ole Smoky Moonshine in Gatlinburg?

The Holler is at 903 Parkway, Suite 128, in downtown Gatlinburg. The Barrelhouse whiskey distillery is a short walk away at 650 Parkway.

Is there an Ole Smoky in Pigeon Forge?

Yes. The Barn is Ole Smoky's location at The Island in Pigeon Forge.

Do I need a reservation for a tasting?

No. Tastings are walk-in, every day. Guided tours require a reservation.

Is there an entry fee?

No. Entry is free. Tastings and tours carry a fee.

How old do you have to be?

You must be 21 or older to taste. Guests 13 and older can join a guided tour.

Are dogs allowed?

Yes. Leashed dogs are welcome inside.

Can I buy Ole Smoky moonshine online?

Yes, with shipping to eligible states, at olesmoky.com.