Emery's 5 & 10
A five-and-dime since 1927 · Vintage candy, bottled sodas and classic toys
Emery's 5 & 10 is an old-fashioned five-and-dime at The Island in Pigeon Forge, packed with vintage candy, old-fashioned sodas, classic toys and nostalgic finds. Family-owned since 1927, it's a fun step back in time between rides, shows and dinner at The Island.
Emery's mixes the feel of a classic variety store with a modern selection. You'll find the candy you grew up with, the toys and books you remember from childhood, and hand-picked goods from family-owned businesses across the country.
A family store since 1927
Emery's 5 & 10 was started in 1927 by Ron Emery's grandfather, and it's still run by the family today. The original store was in downtown Sevierville before the business moved to The Island. Black-and-white photos of the first store hang on the walls, along with vintage decor and fixtures that add to the old-time feel.
What you'll find
Vintage candy
Shelves of old-fashioned and retro candies make Emery's a favorite with kids and a trip down memory lane for grandparents. It's easy to fill a bag with treats you haven't seen in years.
Old-fashioned sodas
The soda selection is a big draw, with old-fashioned and hard-to-find bottled sodas you won't see at the average convenience store.
Classic toys and books
Browse classic and nostalgic toys, games and books, the kind of finds that bring back childhood memories and make great gifts.
Gifts from family businesses
Much of the merchandise is hand-picked from family-owned businesses around the country, so you'll find gifts and souvenirs that feel different from typical tourist shops.
Who it's for
Families
Kids love the candy and toys, and parents and grandparents love sharing the treats they remember.
Nostalgia lovers
If you miss the five-and-dimes of your childhood, Emery's is a welcome blast from the past.
Souvenir shoppers
Retro candy and old-fashioned sodas make easy, fun souvenirs to bring home from the Smokies.
Tips for your visit
Pair it with The Island
Emery's is inside The Island, so it's easy to combine with a ride on the Great Smoky Mountain Wheel, the fountain show and dinner. See our guide to things to do at The Island.
Grab a soda for later
Pick up a few bottled sodas to bring back to the cabin for a nostalgic treat after a day of exploring.
Check hours before you go
Store hours can change by season. Check with the store or The Island before you visit.
More shopping in Pigeon Forge
Keep shopping with our guide to shopping in Pigeon Forge and the best Smoky Mountain souvenirs. Love holiday nostalgia too? Visit The Incredible Christmas Place on the Parkway. Curious about Emery's hometown? See our guide to things to do in Sevierville.
Plan your visit
Frequently asked questions
Where is Emery's 5 & 10 in Pigeon Forge?
Inside The Island in Pigeon Forge, at 131 The Island Drive, Suite 5105.
What does Emery's 5 & 10 sell?
Vintage candy, old-fashioned sodas, classic toys and books, and gifts from family-owned businesses.
How long has Emery's been around?
Since 1927. The store is still owned and run by the Emery family.
Does it cost anything to visit The Island?
No. Admission to The Island is free. See our guide on visiting The Island.
Emery's is just minutes from our Pigeon Forge cabins. Stay close in one of our cabins near The Island or bring everyone to one of our family cabins, and book direct to get our Stay & Play Pass with free attraction tickets for every paid night.