The Incredible Christmas Place
A year-round Christmas village on the Parkway · Open every day but Thanksgiving and Christmas
The Incredible Christmas Place is where it's Christmas year-round in Pigeon Forge. Billed as the South's largest Christmas shopping village, this festive store at traffic light #2A on the Parkway is packed with decorated trees, twinkling lights, ornaments, collectible villages, homemade fudge and visits with Santa.
Family-owned since 1985, The Christmas Place has been part of Smoky Mountain vacations for generations. Whether you visit in July or December, you'll walk into the same holiday spirit, and it's a favorite stop for kids and Christmas lovers alike.
A Christmas village on the Parkway
The Christmas Place sits in Bell Tower Square on the east side of the Parkway. The village-style buildings are dressed in garlands, wreaths and lights, so it feels like a little piece of the North Pole tucked into the Smokies. The Pigeon Forge store is the original, and the family has since opened a second location in Mt. Juliet, near Nashville.
What you'll find inside
Trees, lights and decor
Browse aisle after aisle of artificial trees, lights, garlands and wreaths, ribbon, stockings and tree accessories, with themed displays that make it easy to shop by style.
Ornaments and nutcrackers
The ornament selection is enormous, from classic glass to whimsical characters, along with nutcrackers, nativity scenes and plush toys. Collectors will find well-known lines such as Christopher Radko and Jim Shore.
Christmas villages
Holiday village collectors can build out a miniature winter scene from a wide range of village collections and accessories.
Personalized ornaments
A personalized ornament with a name or date makes a meaningful keepsake from your Smoky Mountain trip, and it's easy to find one for everyone in the family.
Themed displays
Themed areas add to the fun, including Grinch-inspired displays that kids love to explore. You'll also find a Dolly Parton collection, a natural fit for a Pigeon Forge souvenir.
Mrs. Claus' Sweet Shoppe
Take a break at Mrs. Claus' Sweet Shoppe, where the smell of fresh fudge fills the air. The shoppe makes small-batch fudge in a long list of flavors, along with hand-dipped chocolates, candy and ice cream.
Visit Santa at the Santa Haus
Santa isn't just a December thing here. The Santa Haus offers Santa photo packages and special Santa events, so kids can share their wish lists even in the middle of summer. Check the store's website for the current Santa schedule and book ahead.
Who it's for
Families
Between Santa, the fudge and the sheer spectacle of decorated trees, The Christmas Place is a hit with kids in any season.
Collectors and decorators
If you collect ornaments or holiday villages, plan to spend a while. It's also a great place to find decor for your own home.
Tips for your visit
Give yourself time
The store is bigger than most people expect. Plan for more time than a typical shopping stop.
Check holiday hours
The Christmas Place is open most days of the year, but holiday hours vary. Check the website before you go.
Have it shipped
Found more than you can fit in the car? The Christmas Place offers online ordering with shipping, so you can keep shopping after you head home.
Make it a Christmas trip
Visiting during the holidays? See our guides to Christmas in the Smoky Mountains, Christmas shows in Pigeon Forge, Christmas at Dollywood and where to find Santa in Gatlinburg and Pigeon Forge.
More shopping in Pigeon Forge
Keep shopping with our guides to shopping in Pigeon Forge, Tanger Outlets and the best Smoky Mountain souvenirs, or browse more Pigeon Forge attractions.
Plan your visit
Frequently asked questions
Where is The Christmas Place in Pigeon Forge?
At 2470 Parkway, at traffic light #2A in Bell Tower Square on the east side of the Parkway.
Is The Christmas Place open year-round?
Yes. It's open most days of the year, closing only on a few holidays. Check the website for current hours.
Can you see Santa at The Christmas Place?
Yes. The Santa Haus offers Santa photos and special Santa events throughout the year. Book ahead on the store's website.
Does The Christmas Place sell fudge?
Yes. Mrs. Claus' Sweet Shoppe makes small-batch fudge and also serves chocolates, candy and ice cream.
Is there a Christmas Place in Gatlinburg?
No. The original store is in Pigeon Forge, a short drive from Gatlinburg, and there's a second location in Mt. Juliet, near Nashville.
The Christmas Place is just minutes from our Pigeon Forge cabins. Stay in one of our cabins decorated for Christmas or bring everyone to one of our family cabins, and book direct to get our Stay & Play Pass with free attraction tickets for every paid night.