Gatlinburg Wine Cellar
Now Gatlinburg Winery · Free tastings daily
A Parkway tasting room built around sweet wine, best known for a cotton candy bottle that tastes exactly like it sounds. Tastings are free and walk-in, so you can try a few before you commit — and there's a second tasting room further down the Parkway if the first one is crowded.
Home of the world-famous Cotton Candy Wine, and one of the easiest tasting stops on the Gatlinburg Parkway.
A small-batch winery pouring handcrafted fruit wines in locally inspired flavors — Blackberry, Candy Apple, Pumpkin Pie, and the Cotton Candy that put it on the map. Free tastings daily, two Parkway locations, and an online shop that ships to your door.
Staying nearby? See Gatlinburg cabin rentals and cabins with a hot tub.
The story
Gatlinburg Winery was born from the aftermath of the 2016 wildfires, founded to support the town's recovery and celebrate its enduring beauty, with a focus on handcrafted fruit wines made from locally sourced ingredients.
Cotton Candy arrived in 2018, caught on across the country, and led to a second Gatlinburg location the following year. The cellar has grown well beyond it since, from crisp whites and bold reds to sparkling selections.
The wines
The lineup leans sweet, playful, and Smoky Mountain-inspired.
- Cotton Candy — the wine that made the winery famous, spun-sugar sweetness in a glass
- Cotton Candy Blueberry and Peach — fruit-forward spins on the signature
- Candy Apple — semi-sweet and slightly tart, like the county fair stand
- Pumpkin Pie — a guest favorite that tastes like fall
- Blackberry — a best-seller and a Tennessee classic
- Mountaingria — the winery's take on sangria
- Santa Red, Huckleberry Holler, Mountain Breeze, High Ridge Noble — more mountain-named blends, fruity to bold
It's the reason people come, and it's worth the sample even if you usually skip sweet wine. The lineup rotates, so ask what's new.
The tasting
Free samples daily, no reservation needed. Staff walk you through the range and help first-timers land on something. 21 and over with valid ID.
Bottles ship from the winery's site if your bag is already full, and the GatlinBear Wine Club runs three tiers with quarterly shipments, member discounts, and free tastings — a good fit if you find a favorite on vacation.
Visiting
(865) 412-1065
Open daily, with reduced hours over the winter holidays. Check current hours before you go.
Nearby on the Parkway
- Kilwins — 645 Parkway; handcrafted chocolates, fudge, and ice cream
- Fannie Farkle's — 656 Parkway; Ogle Dogs and the Smokies' best arcade
- Tennessee Stud Cider Co. — 716 Parkway; hard cider a few doors away
- Ole Smoky Candy Kitchen — homemade taffy since 1950
- Aunt Mahalia's Candies — Gatlinburg's oldest candy store, since 1939
- Ole Smoky Moonshine — The Holler — 903 Parkway; tastings and live bluegrass
- Hollywood Star Cars — 914 Parkway; movie and TV vehicles
- Anakeesta — mountaintop gondola and adventure park
- Downtown Gatlinburg — the full Parkway guide
Frequently asked questions
What is it known for?
Cotton Candy Wine, alongside handcrafted fruit wines like Blackberry, Candy Apple, and Pumpkin Pie.
Are tastings free?
Yes — free samples daily, walk-in. 21 and over with valid ID.
How many locations are there?
Two, both on the Gatlinburg Parkway: 702 Parkway and 531 Parkway.
Can I order wine online?
Yes. Bottles ship from the winery's site, with shipping calculated at checkout.
What is the GatlinBear Wine Club?
A three-tier membership with quarterly shipments, member discounts, free tastings, and customizable selections.
An easy anchor for an afternoon of tastings on the Parkway. Stay minutes away with a Gatlinburg cabin rental, or make a trip of it with romantic cabins and cabins with a hot tub for somewhere to open the bottle you took home. Check the current specials, or use the vacation planner.