Ripley's Believe It or Not!

Gatlinburg, Tennessee

A sprawling three-floor museum on the Gatlinburg Parkway packed with hundreds of unbelievable-but-true artifacts, interactive exhibits, and optical illusions. Bigger and more absorbing than it looks from the street — budget at least two hours.

Ripley's Believe It or Not!

Ripley's Believe It or Not! in Gatlinburg is a three-floor museum on the Parkway full of strange-but-true artifacts, optical illusions, and hands-on exhibits. Inspired by Robert Ripley, who traveled the world collecting oddities, the Gatlinburg Odditorium is a fun stop for every age, and it's bigger inside than it looks from the street.

Ripley's Believe It or Not! at a glance
800 Parkway, Gatlinburg, TN 37738 · (865) 436-5096
Three floors of exhibits and illusions
Plan for: about two hours
Open: daily, year-round; hours vary by season

What's inside

The museum is packed with galleries of real artifacts, record-breaking curiosities, and stories from around the world. Every exhibit is true, even the ones that are hard to believe.

Oddities and artifacts

See unusual objects collected from around the world, from strange artwork to rare natural wonders and items from far-off cultures.

Optical illusions

Rooms and displays designed to play tricks on your eyes and brain make for some of the most fun photos of the trip.

Hands-on fun

Interactive exhibits, games, and challenges keep kids engaged as they work their way through all three floors.

Photos are welcome throughout, so bring a charged phone.

Tickets

Buy tickets online at ripleys.com or at the museum. Online tickets come by email, so there's nothing to print. Ask at the counter about discounts for military, seniors, and other groups. Visiting more than one Ripley's attraction? Combo tickets usually save money over buying each one separately. Check ripleys.com for current prices.

Hours and getting there

The museum is open every day of the year, with hours that change by season, so check ripleys.com before you go. It sits at 800 Parkway in the heart of downtown Gatlinburg, within walking distance of much of the strip. See our tips for parking in downtown Gatlinburg, or ride the Gatlinburg Trolley.

Accessibility

The museum is wheelchair and stroller friendly, with ramps and elevators between floors and accessible restrooms. Trained service dogs are welcome.

Tips for your visit

Plan about two hours — three floors take longer than most people expect, especially with curious kids.

Bring your camera — the illusions make for great photos.

Bundle your tickets — if you're visiting the aquarium or the haunted house too, a combo ticket is usually the better deal.

Save it for a rainy day — it's all indoors. See our list of rainy day activities for more ideas.

More Ripley's attractions in Gatlinburg

Ripley's runs several attractions within walking distance of each other. See the sharks and penguins at Ripley's Aquarium of the Smokies, or brave Ripley's Haunted Adventure, a haunted house with live actors. You'll also find Ripley's mini golf, a mirror maze, and a moving theater along the Parkway. See our guide to all the Ripley's attractions in Gatlinburg.

Nearby

Ripley's sits in the middle of the Parkway. Ride the gondola to Anakeesta, take in the views from the Gatlinburg Space Needle, or catch the tram to Ober Gatlinburg. Start your day with breakfast at Crockett's Breakfast Camp. See all things to do in Gatlinburg.

Frequently asked questions

Where is Ripley's Believe It or Not! in Gatlinburg?

At 800 Parkway in downtown Gatlinburg.

Is there a Ripley's Believe It or Not! in Pigeon Forge?

The Ripley's Believe It or Not! museum in the Smokies is in downtown Gatlinburg, a short drive from Pigeon Forge.

How long does it take to go through?

Most visitors spend about two hours, or longer with kids who want to try every exhibit.

Do I need to print my tickets?

No. Online tickets come by email and can be shown on your phone.

Are combo tickets available?

Yes. Combo tickets pair the museum with other Ripley's attractions in Gatlinburg and usually save money.

Is it wheelchair accessible?

Yes. Ramps and elevators connect all three floors.

Is it fun for adults without kids?

Yes. The oddities and illusions are just as fun for adults, and it's an easy stop on a rainy day.

Make it a family trip with our family cabins, or stay close to the Parkway with our Gatlinburg cabins. Book direct and the Stay & Play Pass includes free attraction tickets for every paid night.