Baskins Square, Gatlinburg
A small scratch sandwich shop on the Parkway, known for a Reuben built on brisket roasted in-house rather than deli corned beef. Breakfast and coffee from the morning, closing mid-afternoon — seating's tight, so it travels well.

Tennessee Jed's is a small, scratch-made sandwich shop on the Parkway in downtown Gatlinburg, tucked into Baskins Square across from The Village and Pancake Pantry. Since 2019 it has served breakfast, coffee, hot dogs, and craft sandwiches, including a Reuben made with brisket roasted in-house, with Grateful Dead décor and a chalkboard menu.
The Reuben
The sandwich people talk about most. Instead of deli corned beef, Jed's roasts whole brisket in-house, low and slow, then piles it on toasted marble rye with Swiss, sauerkraut, and Thousand Island.
More craft sandwiches
A Cuban, a turkey bacon ranch, and other scratch-made sandwiches, plus a spicy tofu sandwich for vegetarians and vegans.
Hot dogs
Beef hot dogs with toppings like chili and cheese or kraut.
Breakfast and coffee
Breakfast sandwiches and coffee to start a day on the Parkway or in the park.
Salads, desserts, and a kids menu round things out. The menu is on the chalkboard inside.
Owner Chris Geisz grew up in the Gatlinburg area, spent years working in restaurants out West, and moved back home with his family, much like the Grateful Dead song "Tennessee Jed" that gave the shop its name. The Grateful Dead décor carries the theme.
Tennessee Jed's is at 631 Parkway, Suite A8, in Baskins Square, an open-air collection of shops across the Parkway from The Village Shops and Pancake Pantry. It's open daily for breakfast and lunch, closing in the mid-afternoon. Check Tennessee Jed's social pages for current hours. Seating inside is limited, but there are tables outside. Plan on a nearby paid lot for parking. See our tips for parking in downtown Gatlinburg.
Tennessee Jed's also runs a second spot, 321 Jed's, at 450 Brookside Village Way off East Parkway, used for catering and pop-up events.
Order the Reuben — it's the house specialty.
Come early or late — seating is limited at peak lunch.
Grab it to go — sandwiches travel well for a picnic in the park.
Ask about the vegan option — the spicy tofu sandwich is a rare find downtown.
For more casual meals, try Smith & Son Corner Kitchen, Mountain Edge Grill, or Split Rail Eats in the Arts and Crafts Community. See all Gatlinburg restaurants.
Baskins Square sits in the middle of downtown, close to Anakeesta, Fannie Farkle's, and Ole Smoky Candy Kitchen. See all things to do in Gatlinburg.
At 631 Parkway, Suite A8, in Baskins Square, across the Parkway from The Village and Pancake Pantry.
Scratch-made sandwiches, especially the Reuben made with brisket roasted in-house.
Yes. It serves breakfast sandwiches and coffee in the morning, then lunch until mid-afternoon.
Yes. A spicy tofu sandwich is on the menu.
Yes, with smaller sandwiches for kids.
It's named for the Grateful Dead song "Tennessee Jed," a nod to the owner's return home to Tennessee.
Stay close to the Parkway with our Gatlinburg cabins, or bring the whole family with our family cabins. Book direct and the Stay & Play Pass includes free attraction tickets for every paid night.